How To Build A Lead Capture Page?

 

A successful website includes tons of things and each of them contributes a lot in making the website successful and more visible to people's eyes on the search engine. Ways of selling things and marketing your brand has been evolving forever and that's the reason every brand should be following the recent trend to remain in the competition. Your website is a major factor that impacts the sales and the overall brand value. Your website includes a homepage, landing pages, a sales page and the list will keep ongoing. 

 


 

 

One important page that usually doesn't get a lot of recognition is the lead capture page. To understand the importance of lead capture page and how to build a lead capture page, let's first understand what actually is a lead capture page.

Lead capture page

You might already have an idea through the name and yes it does capture leads. You might've seen that mostly when we visit a website, we are suggested to provide some personal details like email address, number, name etc. The lead capture page is designed specially to gather such details from the visitors of website so that you can send and update them about your offers, products, and other promotions.

Since no one is usually willing to provide their personal information to most of the websites, there is another way that many companies try to implement in order to create as many leads as possible. Many companies include a small gift, access, or offer if the visitor agrees to provide their personal information. This way is also known as lead magnet as it is an appalling way to get the clients interested in providing such information. The gift is received once the visitor provides their email address and the required personal information.

Among the requirements of personal information of the visitor, lead capture image also sometimes include the picture of their product or services to attract and potentially get a lead. Different things are used which will be discussed later on in the blog to build a powerful lead capture page and to ultimately turn the random visitors into potential customers.

Building a lead capture page

Creating a lead page is a big way to boost up your sales and to market your services or products effectively to the visitors of your website. Here's how you can build a proper lead structure page that the visitors will fill without feeling much hesitated:

·         Knowing what information to ask from clients

When you are running a brand and trying to increase the sales, you've got to be on point and attractive to every visitor. Asking useless information will make the visitor hesitate in fulfilling the lead page and that's why careful assessment about what you should ask should be done. If you want to add visitors to your mailing list, then you will only need their email address and name. If you want to be more specific with the visitors, then you can ask them about what product or services are they looking for but remember that the questions shouldn't be contradicting with the company's goals.

·         Right amount of question with great quality

 


 

The great quality of the question is mentioned above since to create a good lead capture page, you are required to be specific and attractive in the eyes of customer. The right number of questions also impact a lot on making the visitor agree upon providing the required information. Not enough questions can't provide you the needed information while asking too many questions will possibly make them hesitant to provide the complete information completely. Finding the right balance will be a tough job to do but surely will enhance the overall chances of getting a potential lead.

·         Putting the lead capture page at the right place

The lead capture page should be positioned on the right side of your website and probably where most of the visitors go once, they reach your website. Putting it on the homepage isn't right as people who are new to your website might not fill it as they would be aiming to find out the type of services or products that your organization provides.

·         Making the page look attractive

Your lead capture page should be full of aesthetics and useful information that might ensure the access to their personal information for creating a lead. You can use attractive writings, visually aesthetic theme or layout, sign-up reward, bold messaging and anything that can make the page look more appealing for the visitors. If you've a construction website, you can use 3d reality capture for building construction to make the lead page more attractive.

Each of the factors mentioned above contributes a lot into making the lead page successful and to get the right information from the visitors of the website. Once you obtain such information, you can convert website visitors into leads and even successful clients. Enhancing the website is a great way to make your sales go upward and one brilliant way is to get an ideal lead capture page. 

 


 

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